What is Inbound and Outbound marketing

What is Inbound and Outbound marketing

What is Inbound and Outbound marketing:  Inbound Marketing is a marketing methodology focused on attracting, educating and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service.

That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.

It’s made up of 3 stages:

Awareness, Consideration and Decision.

What is Inbound and Outbound marketing

What is Inbound and Outbound marketing

So what is inbound all about?

Well, inbound is a fundamental shift in the way we do business. Instead of that old, interruption based message where the marketer or salesperson had all the control, Inbound is about EMPOWERING potential customers.

Instead of interrupting people with television ads, they might create videos that potential customers want to see. Instead of buying display ads in print publications, they could create a business blog that people would look forward to reading. And instead of cold calling, they create useful content so that prospects can contact them when they want more information.

Inbound Marketing is marketing focused on getting found by customers. It’s customer-focused. It’s helpful. Wouldn’t you prefer to deal with a business that is focused on your needs instead of their own?

What is Inbound and Outbound marketing

What is Inbound and Outbound marketing

Difference between Inbound and Outbound marketing

Inbound Marketing : Inbound marketing is a good approach to advertise your business online using various techniques such as SEO, SEM, SMO, SMM, PPC, Messenger Marketing, Classified posting, Content marketing, Affiliated marketing and email marketing.

Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.

What is Inbound and Outbound marketing

What is Inbound and Outbound marketing

Outbound Marketing: Outbound marketing is approach to advertise your business offline using TV Ads, SMS, MMS, Digital Hoardings.

Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. … Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you.

Outbound Marketing :

Marketer-Driven, “Push” Marketing

  • Broadcast and print Advertising
  • Social media Advertising
  • Search Engine Advertising
  • Emails to purchased lists
  • Display Advertising

Outbound Marketing :

Consumer-Driven, “Pull” Marketing

  • Blogging
  • Earned social media
  • Search Engine Optimization
  • Emails to opt-in lists
  • Pay per click

What is Inbound and Outbound marketing

What is Inbound and Outbound marketing

Revloution of internet has changed the way we do marketing today. This new way of marketing is known as ‘Inbound Marketing’, this is a two way conversational marketing as compared to traditional marketing or a.k.a ‘Outbound Marketing’. People are no logner relying on billboards and TV advertisement, thanks to ‘Inbound Marketing’.

So, these are The What is Inbound and Outbound marketing. Hope this year also everyone will enjoy this show like every year. If any Queries or Questions is persist then please feel free to comment your view points for Awarepedia.

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